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Customer Interview: Nielsen

Customer Interview: Nielsen

When a market leader like Nielsen senses a shift in consumer behavior, they’re quick to innovate and adapt. However, often an enterprise’s scale and complexity can impact the speed and expense of deploying technology into production.

Alan Bosworth, Nielsen's VP Research & Development recently shared how a “seismic shift” in how and where consumers view video resulted in unprecedented fragmentation in media consumption. Nielsen was able to respond rapidly by building new tools and products, however they still needed a lightweight, scalable, integrated Platform as a Service (PaaS) to help reduce friction when integrating Nielsen’s product into their clients’ products.

Nielsen had a clear vision of what they needed, but didn’t have the time, capacity or in-house expertise to build a new platform and deploy it into production. Using a complete solution like Modulus provided insight and best-practice support on the platform, allowing Nielsen to focus on their application development process and spend less time on configuration and integrations.

The Modulus platform supported their unique environment requiring a hybrid model deployment: starting with an on-premises deployment with the ability to scale out into a cloud deployment in the future. Alan also shared how most of all - the Modulus platform allowed them to significantly reduce infrastructure ramp up time and accelerate time to market.

Nielsen is a fantastic example of how large enterprises - even one of the world’s largest information and measurement companies - are seeing huge gains from using a PaaS like Modulus to help accelerate getting their vision into reality.

Watch the full interview:

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